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Monday, January 23, 2017

how to self publish your book and sell it


I'm not going to rewrite this article because I think it's that good. Take heed. Too many writers think their book is great after the first draft. Most books need loads of editing to make them great. 

Study the best selling writers in your genre. Take note of when they introduce the first conflict, introduce the players, how they introduce them, is there a mix of long and short chapters, how much dialogue there is on each page, and so forth. 

Also, take note of how many people they acknowledge as having helped in their journey to getting published. Some authors have dozens. Being an author is a group effort from yourself writing the book, to the editor/s, copy editors, proofreaders, beta readers, cover designers and the many social media sites where you advertise your book.

Monday, January 16, 2017

Saturday, January 07, 2017

Saying goodbye to permafree or 70% royalty.

Hi All

I've just read this blog and though some of you may be interested in this post.

Saying goodbye to permafree. Or the 70% royalty. Or both.

Sometimes I feel like Sisyphus
Promoting and marketing
Only to see my sales tumble
The watched pot may never boil, but whenever I take my eyes off the sales charts for a few weeks, the algorithms bury my books in the bottomless pit of the millions of unknown titles. Even worse, when I run back to the kitchen and fan the flames with marketing, the download peaks last only a day or two. Just look at the Exhibit A:
Fyi, the companies responsible for the peaks you’re seeing are as follows:
5 October – I don’t know whom to thank for the 367 downloads as I’d applied for a number of free services and apparently got picked up by somebody without confirmation.
24 October – BookHippo featured author, 102 downloads for FREE.
25 October – BKNights with 226 downloads for $11.
29 October – My Book Cave with 117 downloads for FREE.
As you can see, the “normal” downloads between promotions are just 3-5 books per day. What makes this even more frustrating is that I’m trying to give the first book away FOR FREE. Not only that, the permafree strategy has been in place since May, and yet instead of the snowball effect, what I have is that proverbial boulder, freefalling back to zero the moment I stop pushing. Wait, it gets worse. I jumped into permafree hoping for 2% “buy-through” of the second book, but so far it’s been less than 1% with the second book priced at $2.99. And for whatever reason, my KENP pages for Indiot have completely disappeared. Here is the Exhibit B for the same time period:
This sucks big time, which means that I need to do something about it. Considering that I don’t want to “write to the market” or go on yet another cover redesign go-round, I’ve decided to change my pricing strategy. Radically. Like, smash it into pieces. Here are the two strategies I’m considering:
  1. Make both books $0.99 and available only through Kindle Select. Promote both with paid ads.
  2. Keep Shizzle, Inc as permafree and make Indiot $0.99 and promote only Shizzle, Inc as a freebie.
  3. Make both books free. Well, not really, but what the hell, how do I get Isa to go viral? She is destined for the big screen. I’m even more convinced of that having just suffered through “No Stranger Than Love.”
I’m thinking of trying both strategies 1&2 in stages. For starters, I am about to run a Countdown Deal on Indiot, before I make it perma-$0.99. Then after a month or so, make Shizzle, Inc $0.99 as well. Wait another month. Finish the third book. Send it to a hundred literary agents. Give up on Isa and write something along the lines of “How To Sell A Ton Of Books Without Really Trying.” That has worked for some.
If anyone has any better ideas, I’m all ears. Thank you in advance.

I don't feel making your book free on Zon Select really does anything for your overall sales. Sure you get a surge in downloads but afterwards your book goes back to "normal" - you plummet to where your were before.
I'm trying Instafreebie and seeing some results in subscribers. I'll let you know if it makes any long term difference in sales when I launch my next thriller.
What are your thoughts on this?