I've just been reading the predictions by Mark Coker from Smashwords. I've copied and pasted it here.
Take heed. He does mention that he didn't get all of his 2013 predictions right but he's still more knowledgeable than the us little authors out there.
Many months ago I decided that to compete with the professional authors I had to get my book edited and proof read as when I tried to read some of the indie books on kindle, I found most were too bogged down with overwriting, etc and stopped. There were some indie books that were terrific reads but these were in the minority.
I listed my project for substantive editing and proofreading on Elance and got more than 85 quotes for my job. I chose an American editor as my story is set part in California and Sydney and I was aiming for the American market. Also, I thought that since I lived in Sydney, I could handle the dialogue from characters who were from Australia.
And I found that I could get a professional looking book cover done on fiverr.com instead of trying to created something myself that would take me hours if not days and would brand my story as raw (still needing polishing and not worth reading).